Trends for 2025 in Cookie Decorating and Making

Welcome to 2025, I know it’s mid Jan and what are we doing, talking trends a snappy read about 5 of the biggest trends, ideas, styles..
Creative Calendar for the Cookie Creative

Get ready for the new year, planning your designs and ideas. We’ve created the Creative Calendar to help you along with key dates.
Starting a Cookie Baking Business, Guide

You’ve been baking for a while, friends, family love your individual cookies and biscuits. The next step is natural, starting a cookie baking business. You’ve been thinking about it, and now’s the time, to take it to the next logical step. And to be honest, if you have passion, endurance, resilience and above all, really, […]
Our Cookie Recipe

It’s not really a cookie recipe now I look again. It’s a biscuit recipe, and what’s more it’s not really mine, all hail Nigella Lawson. Crumbs… literally.
Halloween Baking Shop 2023

Halloween crazy we are here at SED HQ. Well we have been since June 2 when we start putting together our Halloween baking shop 2023. This year, in our humble opinion, we have some super ace designs.
8 Creative Uses for Cookie Cutters

8 Creative Uses for Cookie Cutters
We make cookie cutters with multiple personalities. There! It’s in the open and we’re feeling much better already. A revelation. True it’s not up there with who killed JR
How You’ve Used Our Cutters

Well – here we are yet again. ‘Tis the end of the year. At this point in the calendar we used to share our crazy baking and our sad iced affairs. But, over the last couple of years, we’ve done far less baking to demonstrate our wares. 🙁
Ten 3D Prints for the Home

So! This month I’m going a little off piste with ten 3D prints for the home. While I LOVE making cookie cutters and embossers, it can, from time to time, get a bit same old/same old. Y’know? And when that happens the eye begins to wander around that black holed internet thingy! You know how it is I’m sure!
National Recycling Week 2022

Between the 19th and 26th of September, the nation celebrates Recycling Week – and the theme is ‘Let’s Get Real’.