Fondant Icing Embossing Stamps

Fondant icing embossing stamps are getting to be a popular item in our ever-increasing product range.
Trends for 2025 in Cookie Decorating and Making

Welcome to 2025, I know it’s mid Jan and what are we doing, talking trends a snappy read about 5 of the biggest trends, ideas, styles..
Creative Calendar for the Cookie Creative

Get ready for the new year, planning your designs and ideas. We’ve created the Creative Calendar to help you along with key dates.
Starting a Cookie Baking Business, Guide

You’ve been baking for a while, friends, family love your individual cookies and biscuits. The next step is natural, starting a cookie baking business. You’ve been thinking about it, and now’s the time, to take it to the next logical step. And to be honest, if you have passion, endurance, resilience and above all, really, […]
Our Cookie Recipe

It’s not really a cookie recipe now I look again. It’s a biscuit recipe, and what’s more it’s not really mine, all hail Nigella Lawson. Crumbs… literally.
Ceramic Clay Cutters

It’s June, it’s our birthday, so it must be time for another launch. Ta daaaa! Well – okay – that’s not much build up. But what with this month seeing HMQ celebrate her platinum jubilee there’s a shortage of bunting!
Halloween Baking Shop 2023

Halloween crazy we are here at SED HQ. Well we have been since June 2 when we start putting together our Halloween baking shop 2023. This year, in our humble opinion, we have some super ace designs.
8 Creative Uses for Cookie Cutters

8 Creative Uses for Cookie Cutters
We make cookie cutters with multiple personalities. There! It’s in the open and we’re feeling much better already. A revelation. True it’s not up there with who killed JR
3D Printed Bespoke Clay Cutters

Let’s talk about 3D printed bespoke clay cutters. It’s a year, since we launched our clay cutter range. I’m not sure where that year has gone – but it’s been something of a clay revelation year!